Bad Ad, Bad Placement ~ Aie, Concur!
Poor Concur. For those who have ever dealt with business expense reports and policy-driven purchases, Concur seems to have a useful and innovative service. But their unfortunate “Jim goes to Hawaii first class” Flash tower ad sucks. Let’s talk the ad up first before I mention the horrible placement.
First of all, no one thinks that Jim looks happy or ridiculously at ease. He is posed like he came from a cheap modeling agency or, worse, a bad stock photo company. Second, no one who works or has ever worked in or near a cubicle ever wants to know that somebody flew first class for a business trip and actually enjoyed himself. Moreover, the thought that some company is using their business expenses so that the rest of us have to pay the taxes they skipped out on makes me want to barf. These are all things they could have avoided with a different non-paradise ad.
But then there’s the unfortunate situation they found their ad in on the overall page:
Yes, that’s Jim’s traveling partner there next to him in first class. And it looks like SaniFlo there on the bottom has come up with a solution to bring the toilet anywhere it needs to be. This might explain the latest streams of effluent among the affluent in first class on delayed flights across the country this year. Free booze means nuthin’ when there’s no place to go but on Fred Thompson’s Gucci loafers.
Internet advertising is still not perfect.
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Posted on August 22, 2007
Filed Under Advertising, Business and Commerce, Fruity Slushy Beverages, Internet Advertising, Medium to Paradise, Travel |
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