Coca Cola Happiness Factory the Movie
If you enjoyed the beautiful Coca Cola “Happiness Factory” commercial from 2006, there’s a new one out. Follow this link to “Happiness Factory the Movie.”
There’s a ton of symbolism in these ads. They could be picked apart for hours. They’re a tremendous creative effort on so many levels.
They’re kind of just fun to watch too. That’s why they’re so highly regarded. People aren’t going to buy more Coke because its a happy-making drug; they’re going to remember the visually differentiated commercials and think more about drinking a Coke when they’re thirsty.
Generally, people who use paradise imagery in their ads because they think it will make people feel like they’re escaping when they buy the product are usually wrong. The product instead is brain-filed among the thousand other beach-and-palm-tree-imaged products out there.
Coke’s agency, Wieden + Kennedy Amsterdam, Amsterdam, get it. They were obviously savvy enough in the early days of the Internet to lock down the two-letter URL http://www.wk.com/ or at least rich enough to buy it following their success. Either possibility makes the point.
Another noteworthy ad of theirs is called First Taste. In this, a woman offers an elderly guy a Coke and he starts doing everything that he regretted, including calling an old love, jumping off the high dive, and riding a motorcycle, the ultimate American escape medium.
You can see “First Taste” here (while the link lasts) or on their website under “Clients” and then “Coca Cola” (watch the Ringtone one, too, if you’re there).
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Posted on September 12, 2007
Filed Under Advertising, Commercials, Film, Food and Drink, Pools |
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