Northern Trust ~ sunscreen moustache

NASDAQ has a pool commercial featuring Northern Trust. The premise is that your wealth maturing can allow you to digress and have more fun next to your pool. See it here:

I think that it’s funny and playful, but it definitely falls into the overused imagery category. Is buying a pool what I’m supposed to do with my wealth? At least they played it up a bit and had some fun. The ad is by McKinney in Durham, North Carolina.

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