Sun Chips ~ Same great taste, unoriginal new packaging
Frito Lay has given Sun Chips a whole new look. The colors are bright and attractive, but the sun-over-the-ocean look is a little tired. The wheat theme is important to the product, and I would almost rather see something like the Bank of America farmland “Jeffersonian” grid logo using these colors. I may feel somewhat inspired in this thinking because of the grid of farms I could see from the window of the plane as I flew into Texas. [I am in no way advocating for Bank of America, which is the worst institution that I have ever had the displeasure of banking with, but I like their logo.]
The old packaging for Sun Chips wasn’t all that remarkable, so I guess that at least the bright attractive colors are a good step forward. But can we please lose the ocean? “Multi-grain” does not grow on water.
- - - -
Posted on September 18, 2007
Filed Under Food and Drink, Sea and Oceans, Sun |
Comments
Leave a Reply
-
Home
