Australian beer "Brewtopia" ~ breaking up the beautiful people’s party

Reality busts through to Brewtopia in this Pure Blonde beer ad from Australia, brought to our attention by way of Duncan’s TV Ad Land:

This beer is apparently a full-alcohol beer with fewer carbs from Fosters.  The commercial is pretty entertaining.  There’s nothing like shaking up the ideal.  But it goes back to exactly the point I was making in the Remington shavers post about whether or not men in beer commercials are the most authentic vision of manhood that we can portray in advertising.  This commercial bridges the perfect with the beer-bellied in a way I hadn’t really anticipated would pop up the day after the post.

Not too long ago, you wouldn’t see images of hairless, shirtless, pretty blond men standing around the beautiful women, whom you would see, in a beer commercial:

Times have changed.  I’m waiting for the guy’s version of the Dove onslaught commercial.

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Posted on October 10, 2007
Filed Under Advertising, Commercials, Food and Drink, Growing Up, Utopia |

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