Authentic person ~ Dove’s commercial "Onslaught"

Dove has a new commercial out, this one for their Canadian market but relevant to all, with a little girl who is sitting quietly smiling, and then a barrage of images of beautiful women start flashing across the screen.  Sometimes in writing here at Rapidsea, I don’t delve enough into how these images of beaches and bikinis affect how we perceive our "authentic" selves.

How many people have ever wanted to look like the images that we see everyday that we perceive as beautiful?  Are they beautiful?

The "onslaught" isn’t just about girls and women.  Boys today are also increasingly pressured to try to beautify themselves.  Think about how a decade ago you would never hear about guys thinking about shaving or grooming anything but their faces, and with a single-blade razor and a bar of soap at that.  Now they are hit with images of beaches to sell hair trimmers and skin products, among other things.

[NOTE: I'll be at a conference on the 8th and 9th, and will have just a few things to post in that time. Thanks for your understanding!]

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Posted on October 8, 2007
Filed Under Advertising, Fasion, Growing Up | 2 Comments

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2 Responses to “Authentic person ~ Dove’s commercial "Onslaught"”

  1. Remington man shavers ~ a decades-long quest for hairless dudes to fill our beaches : Rapidsea ~ Escape from Paradise on October 10th, 2007 8:11 am

    [...] the post on the Dove "Onslaught" commercial, I brought up that guys as well as girls are being manipulated more and more with images of perfect [...]

  2. Australian beer "Brewtopia" ~ breaking up the beautiful people’s party : Rapidsea ~ Escape from Paradise on October 10th, 2007 11:49 am

    [...] Times have changed.  I’m waiting for the guy’s version of the Dove onslaught commercial. [...]

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