CVS happy-place, caregiver ad that Bob Garfield says "makes you want to puke"
Bob Garfield, blogger/critic at Advertising Age, really hates the new CVS ad with this happy little scene in it:
He says of it, "…how often it is that you see a TV commercial that makes you want to puke? Well done, CVS. … You want your customers to love you. Alas, flattery will get you nowhere, and sycophancy will make you a laughingstock."
See his post and the commercial here (temporarily available to those without an AdAge subscription). While I don’t take offense to the caregiver image that Garfield does, I have to admit that the place that they are portraying is a HUGE stretch, even more of a stretch than pulling the rainbow out of the sky and wrapping it around the shivering old lady on the park bench.
It’s shocking that they actually put wetland cattails next to the pharmacy in the picture above. Are they admitting to building strip stores in wetland areas, which are important for flood protection and biodiversity? Bad, CVS! Bad.
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Posted on October 29, 2007
Filed Under Advertising, Commercials, Household Goods, Pharmaceuticals |
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