How can Hawaii market itself when we use Hawaii to sell everything else?

I rarely post images from travel ads because we know what to expect.  If you’re marketing a beach, then by all means PLEASE use a picture of that beach.  With any luck, it’s beautiful enough from 360 degrees, so you can give us a realistic view of it.

Anyway, last night this ad for Pleasant Holidays popped up (click to enlarge):

20071028PleasantHolidaysAdamandEve

It was a Flash ad that had just the waterfall animated.  There are still a few everyday images in it, but it’s an ad for Maui and they’re showing a part of the island other than the beaches.  In fact, the most prominent plant is ferns, not palm trees.  But this reason alone wouldn’t lead me to post it because there is also a very strong Adam and Even and Garden of Eden element happening.  No?

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Posted on October 29, 2007
Filed Under Advertising, Eden, Internet Advertising, Travel |

Comments

2 Responses to “How can Hawaii market itself when we use Hawaii to sell everything else?”

  1. Grohe ~ German for ‘waterfall’ : Rapidsea ~ Escape from Paradise on November 17th, 2007 12:46 pm

    [...] ad is similar to the one that I posted on Hawaii marketing itself, hold the Adam and Eve models.  It’s a little obvious with the direct statement of [...]

  2. Arizona ~ Daily Seizure from Repetitive Waterfalls : Rapidsea on January 14th, 2008 11:28 am

    [...] image is remarkably similar to ever other couple-traveling-and-visiting-a-waterfall ad.  Like this Hawaiian version.  Or there’s this shower ad that is missing the couple; presumably they’re in the [...]

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