How the rich are supposed to act vs. how they actually do act ~ a lesson from Reddit links
You will often see large numbers of get rich expeditiously programs, such as multi-level marketing companies, touting their plans in tropical locations. Many of them will show flashy pictures of exotic places and activities to entice new recruits. Yet, you don’t often hear about business people who are super rich and how they spend their days, which is often not on a catamaran in Kauai.
One example of a tropical-focused, money-making opportunity popped up on Reddit Business today. It was a free advertising attempt by an "independent executive" of a multi-level marketing company called Zrii. The Reddit link led to a page with the image seen on your left there (from rqm dot one global wellness dot com). I love the way that he signs his letter "Excitingly." I certainly found this little picture "excitingly" frightening, like a bad Halloween costume.
I had never heard of this company until now, and if you want a creepy web experience, visit their corporate site at the address seen on the picture below (I’d rather not hyperlink to it). Its opener says: "At Zrii we see the world as it is meant to be: rich [long pause] in possibilities." Eventually, after waterfalls and meadows, the woman ends up in this place with a gratuitous butterfly:

Later she says, "Are you ready for the lifestyle you choose?" She drops in the words "rich," "prosperity," and "choice" a ton of times in her presentation. The page does a pretty good job at taking a formulation of plants and creating a seemingly magical formula, with the amalaki plant leading its ingredients. It’s also endorsed by Deepak Chopra.
So these are the places that we’re supposed to want to be in when we’re rich, but what would your life be like if you did find yourself mind blowingly wealthy at a young age like Max Levchin, the co-founder of PayPal who made about $100 million off his company’s sale?
Right next to Reddit link to the Zrii promotional page was a link to a New York Times article called "After Succeeding, Young Tycoons Try, Try Again." The article profiles Levchin. In this article, Levchin is quoted as saying, "I enjoy sitting on nice beaches and hanging out with my girlfriend and playing with my dog, but that’s three hours a day. What about the remaining 18 hours I’m awake?"
And what about it? Why are the images like those portrayed on the Zrii pages so prevalent? Why does seeing these places make us hate where we are even more? Would we really want to be in those places if we could?
Well, it turns out that Levchin spends his hours working on another start up company: slide.com. What else would he be doing?
I really like the Times article for bringing more to light the human side of wealth acquisition and what to do with it. While Levchin seems addicted to his work, at the same time he has been forced to define who he is and where he wants to be on a daily basis on his own.
Here’s the article link again. It’s worth a read. Be sure to watch the little video too on the left. It’s good for life context, such as the people who are important to him.
One last note on some of the product-based, wealth-generation companies: have you ever noticed how many of them are based in Utah? Next time you hear about one, look it up to see if its based there. Zrii is. So is Tahitian Noni and MonaVie, as are several other health and wellness companies. Strange, no?
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Posted on October 28, 2007
Filed Under Business and Commerce, Growing Up, Medium to Paradise, Society |
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