Lowe’s household goods ~ unexpected paradise in the desert
More and more, images of desert paradise are being pushed on us. Much of it has stemmed from the push to get us to buy homes in Arizona. This ad from Lowe’s appears to use an image from the Moab, Utah area for the landscape in the background.
The deserts of Utah have yet to really become as popular as those in Arizona, in part because people misunderstand the state largely due to their misperceptions of LDS (Mormon) people. This fact is slowly changing, and there are more "liberal" microcosms in places like Park City, Moab, and Salt Lake City (which arguably has the most outspoken liberal nothing-to-lose mayor in the country: Ross "Rocky" Anderson).
As for the ad, well, I wouldn’t exactly call the desert landscape "unexpected," just as I wouldn’t call what I’m going to find in a Lowe’s or a Home Depot "unexpected." The desert landscape is "simply" becoming increasingly more visible as a substitute for some of the more tropical imagery that we see everyday.
I think that it’s a valid shift, but I also hate to see some of the character of the deserts of Utah and other western states succumb to urban growth pressures. At a minimum, Utah is a very urban state already due to the vast majority of the land being owned by the federal and state governments. If you have never been to Utah, you should definitely put it on your list of places to see while you’re alive, even before the live volcano that Visa wants you to go see with their credit card. It’s about as close to a desert paradise as you’ll find.
And don’t step on, or build your home on, the living cryptobiotic soil please.
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Posted on October 7, 2007
Filed Under Advertising, Deserts, Household Goods, Urbanity | 2 Comments
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