Escola ~ carnivale with or without the Argentinean Ford Ecosport party vehicle
If Marshall McLuhan was right that the medium is the message, this commercial for the Ford Ecosport from Argentina means that this medium to paradise is the paradise itself:
Essentially, the guy goes into a used car dealership and buys a mobile party machine with carnivale dancers. The whole time he goes driving around as he would normally, except that the party and the palm trees always comes along with him. In the end he realizes that the machine might be fun but that it’s too difficult to maneuver through the city. So he takes it to scrap yard and gets a Ford Escola Ecosport. The party apparently continues, but with a lot less difficulty for him. At the end of the commercial, he drives through a scrap yard and finds the vehicle there with the dancers still going.
Now all I have to do is find this gearshift ornament:
You can find a .mov file of the video here. According to Creativity Online (available for a limited time without subscribing), here are the credits:
Client: Ford
Agency: JWT, Argentina
CD/AD/CW: Javier Mentasti,
Christian Camean
Agency Producer: Screenplay Producciones
Production Company: Rebolucion
Director: Armando Bo
Executive Producer: Patricio Alvarez Casado
Photography: Kino Gonzalez
Production Art Director: Eleonora Margiota
Editor: Patricio Pena
Post Production: Metrovision
Sound: No Problem
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Posted on November 29, 2007
Filed Under Advertising, Automobiles, Commercials, Medium to Paradise |
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