Grohe ~ German for ‘waterfall’
In looking around the Metropolis magazine website for the Dubai article that I mentioned in the last post, I noticed a Flash animated waterfall ad for Grohe sprinkled around various pages:
The ad is similar to the one that I posted on Hawaii marketing itself, hold the Adam and Eve models. It’s a little obvious with the direct statement of "paradise," but when you are actually selling something that could, in very loose terms, be compared to a waterfall, maybe it’s justified somewhat.
The link from the ad takes you to enjoymentguaranteed.com where you can find the chance to win a trip to Hawaii (click to enlarge):
Notice that they took great care to get the accents on the islands’ names. Any company that pays that much attention to detail is probably worth a look. At least the contest is focused on visiting the waterfalls and not just a random trip to paradise.
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Posted on November 17, 2007
Filed Under Advertising, Contests and Sweepstakes, Household Goods, Internet Advertising, Islands |
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