Honda wants you to rejoice with the van gods and just to respect their van

Last year, this ad from Honda appeared in the July issue of Real Simple magazine:

20071111HondaVanGodsfromJune2006

It was meant to appeal to women with families, but I wondered if they had kind of missed their market a bit.  They were even afraid to use the words "Van Gods" without the caps and without the quotation marks.  Were they hoping not to offend people?

Well, the "Van Gods" concept is back in all its magic mushroom glory thanks to Nylon in L.A.  This time, they’ve changed it to "Rejoice with the Gods" and "Respect the Van."  Here’s the new van:

20071111Honda70sVanGod

Also, here’s the commercial, which was brought to our attention by Duncan’s TV AdLand, where you can read some of the technical and creative aspects of the ad:

 

You’ll recognize that 30-year-old song as "Barracuda" from Heart, a Rapidsea favorite.

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Posted on November 12, 2007
Filed Under Advertising, Automobiles, Commercials, Religion, Surfing |

Comments

One Response to “Honda wants you to rejoice with the van gods and just to respect their van”

  1. christian on July 20th, 2008 11:18 am

    Thor!

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