The BASF Biodegradable plastic bag flower

The scale of an object is such an important element in any photo.  I was proud of this Ecoflex plastic bag flower ad find from BASF in which they tout their new biodegradable plastics:

20071115BASFPlasticBagFlower

Then someone saw the ad on my desk and said she was appalled by what she thought the yellow center was.  Ewww.  Strike one?

And do you really want to be known as "The Chemical Company" that is "Helping Make Products Better."  The first will be off-putting to some, and the latter is the most bland corporate slogan I have ever heard.

It’s from The Atlantic magazine, December 2007, page 47.

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Posted on November 15, 2007
Filed Under Plants and Flowers |

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