The S word ‘Swash’ ~ save water by stinking up a storm and spreading slime ~ gee, thanks Tide
Reduce, reuse, recycle, rewear? So, there’s a new branded word out that will certainly be more influential than "padvertising." The word is "Swash," and it’s a gift from Proctor & Gamble and their Tide brand, which is the Rapidsea detergent of choice (because the word "diurnal" instantly comes to your mind when doing laundry). Well, now Tide wants you to NOT wash your clothes, and here are the models who are the first to buy into the movement:
The people who posed for this ad are the acting/modeling equivalent of people who pose for ads for medicines treating and preventing STDs, except the latter at least arguably is performing a service to humanity. Do you really want to be known as the girl that doesn’t wash her clothes?
Having college students cover up odors is the post-secondary equivalent of teenage guys using stinky body sprays like Axe/Lynx and TAG instead of showering. How many "S" words can we think of for this new product: stinky, smelly, sweaty, skanky, slimy, smarmy, etc. So, why "Swash"?
The best part about P&G’s campaign is that they’re really stressing the positive environmental impact of not washing your clothes. I respect this marketing trickery somewhat, but I wish instead that somebody would get the ultrasonic washing machine on the market already.
Okay, college students, repeat after me: "Changing dirty clothes should come as naturally and regularly as the tide." Oh well, maybe if they’re not washing their clothes anyway, this will be an improvement for society.
See the Swash website here. Or if you live in Columbus, Ohio you can visit their store by The Ohio State University at 1824 N. High Street.
There is one other product named "Swash." It happens to be a high-tech bidet that uses water for sanitary washing. They say that you can reduce toilet paper consumption by 50-100%. See it here.
- - - -
Posted on November 12, 2007
Filed Under Fasion, Household Goods, Society |
Comments
Leave a Reply
-
Home
