Tropical ads built to Fit your Honda
After exploring in a post that perhaps the Airbus A380 was built to look like a dolphin somewhat like car makers give faces to their vehicles, I was happy to see two new tropical Honda Fit ads pop up over at Music Nation (which had a link to Rapidsea in their blog news round up … thanks Music Nation!).
Both of the ads were animated Flash ads, which I have pieced together to show the metaphors side by side.
First off, we have the tiki "God of Efficiency" here:
The colors and cartoonish style are playful and interesting, and the matching faces are well done. The major stretch of the ad is the tiki as "God of Efficiency." We learned all about tiki here in this (probably-not-conservative-office-friendly) post.
Secondly, you have a fun and creative one of a porcupinefish:
I really like this one because a porcupinefish actually "inflates" to ward off danger, and the ad happens to be about the Fit’s six standard airbags. It’s not just about using a marine symbol because it’s common visual vocabulary.
They rightly managed to make it look more dangerous than aggressive too. The car’s angle is also just right to make the obviously small car still sleek and mean.
It makes you wonder when they were thinking up themes to use in the ads if they started out with tropical island symbols or if the porcupinefish took them there. I hope it’s the latter. In any event, the ads are visually pleasing and attractive and fairly well suited for the market they are targeting.
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Posted on November 6, 2007
Filed Under Advertising, Automobiles, Fish, Internet Advertising |
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Great marketing!