Ford Escape Hybrid ‘most fuel-efficient SUV’

You wouldn’t know that this opening shot of a Flash ad from is for an SUV:


Just because a car is more fuel efficient than others doesn’t make it fuel efficient or green.  But Ford wants us to believe that the Escape literally sits in a beautiful field of sunflowers:


I’m not buying it.  Literally.  I’m not buying a Ford Escape SUV no matter how much greener it is.

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Posted on December 23, 2007
Filed Under Advertising, Automobiles, Internet Advertising, Meadow, Plants and Flowers | 2 Comments


2 Responses to “Ford Escape Hybrid ‘most fuel-efficient SUV’”

  1. Fred Morrison on February 27th, 2008 4:35 am

    I’m planning on ordering a 2009 Ford Escape Hybrid (FEH) at the first opportunity. I’ve test driven a 2008 FEH and was impressed by the room in a vehicle no bigger in length/width than my current model year 2000 sedan. At around 30mpg, the 4WD FEH is about 50% more fuel efficient than my current 2000 sedan. Could you elaborate on your statement “I’m not buying a Ford Escape SUV no matter how much greener it is”? I’ve got a couple of months to wait before ordering, so there’s plenty of time to gather more input.

  2. Cody on February 27th, 2008 9:40 am

    The post is more about the idea of the image that a car is green just because we put it in a field of wild flowers. When I said that I’m not buying one, it’s a personal choice. It has nothing to do with the relative merits of one model over another. I’m sure some people can justify it. I even applaud Ford for pushing harder into new technologies without denying what the market wants (although I don’t feel sorry for them for not seeing the trends away from fossil fuels). There are reasons beyond fuel economy to not buy larger vehicles, and I don’t live in a place that can easily accommodate them. That’s why I’m not buying one. The underlying message of my post is that we shouldn’t think something is green because it appears to be greener.

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