Gillette Clinical Strength Antiperspirant
Gillette may have scientifically proven how Moses parted the Red Sea. It apparently wasn’t a miracle after all. Their Clinical Strength antiperspirant has some ingredient that will clear a perfect pentagon in any tropical waters it touches.
Do you think they chose a pentagon for any particular reason? Is it the chemical representation of the magic molecule. Or maybe it’s related to the military ad in the same issue of Motor Trend (December 2007).
In any event, they currently claim “34% better wetness protection than a prescription product” on their GilletteClinicalStrength.com website.
And did you know that there is an International Hyperhidrosis Society? It’s “the only non-profit organization that strives to improve the quality of life of those affected by excessive sweating.” We each get two vocabulary points for learning this word.
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Posted on December 12, 2007
Filed Under Advertising, Health and Wellness, Sea and Oceans |
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