IBM Do ~ Avatar Island Commercial

IBM has a new ad out as part of their "Do" initiative:

20071229-IBM-Do

It’s about the online world, avatars, and of course the little islands that they create.  I think that it’s pretty much a direct reference to Second Life.  I’m not really sure what islands have to do with "Do."  Sounds like a bit of "doo" to me.

IBM has had a presence on Second Life since at least August 2007, attempting to help other companies create a corporate presence in the virtual world with its real cash.

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Posted on December 29, 2007
Filed Under Advertising, Islands, Technology |

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