Spirit Airlines M.I.L.F. ~ Many Islands Low Fares
It looks like Spirit might have a viral winner on their hands. Bucking the normal airline trend of offering sweepstakes and rewards to tropical islands, they are just cutting deep deep deep into their island fares. See the blue M.I.L.F. still images here from their homepage:
The animation zooms out to show that she’s actually a series of islands and that you can get there for cheap: Many Islands Low Fares. This campaign is very catchy, and if you actually do sell seats to paradise, then there really is no need not to market your your services as such. Of course, you should also actually remove the $9 fare promotion if those fares have already sold out.
If you don’t already know what the usual slang term M.I.L.F. means, maybe you weren’t meant to know and should not click here. If you happen to be a M.I.L.F., I don’t recommend wearing a T-shirt like the woman in the link there. It’s creepy. Should it read “M.Y.L.F.” instead? Maybe not.
This attempt is much better than the creepy Italian stalker from the last round of Rapidsea-ready advertising.
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Posted on December 3, 2007
Filed Under Advertising, Islands, Travel |
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