Wachovia ~ or surf over ya
If you thought that the Pepsi Dare for More campaign was great, then you’ll love this new little banner ad from Wachovia in Los Angeles:
It’s an animated Flash ad that I pulled out the boundaries on so that you could see the little animated surfers sitting off the stage after floating by to form a Wachovia logo in their wake. You can click on it to enlarge it, but it reads: "Change has come to Los Angeles." The change is that Wachovia has taken over World Savings Bank.
This example shows, once again, why the Pepsi campaign did not deserve to win the Epica d’Or "Outdoor" award. Putting your logo in fake nature is tired — not creative. And the assumption that everybody in L.A. is like totally enthralled with surfing is like totally misguided too.
Comparing the three logos in nature that we’ve discussed here on this blog, I think that the best was actually the Budweiser Select beach ad campaign. It wasn’t trying to be something that it wasn’t. It is a party beverage that was looking to brand a new logo. The whole series, especially those ads beyond the ocean escape one, were interesting and got a good amount of buzz.
The Pepsi ads make me wonder what we’ve put into the air of those fake places and if Frodo is the guy on the snowboard. This Wachovia ad is just trite.
Wachovia itself doesn’t seem like the worst bank in the world. My exposure to them is dealing with a green building supplier who had them as their customer. I wish they would play up those aspects of their business instead of surfers.
This ad was on KNBC.com.
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Posted on December 6, 2007
Filed Under Advertising, Business and Commerce, Internet Advertising, Surfing | Leave a Comment
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