J.Crew Spring in a Modernist Neutra Setting

J.Crew has taken a strong visual turn with the spring March 2008 catalog:


It’s distinct for its use of landscape architecture and architecture to contrast just a hint of what the model is wearing.  There are no happy, jumpy groups of people (at least on the cover) with white linen jackets in stupid little row boats.  Inside, people are trying to pose without appearing posed, going about their daily lives as privileged desert dwellers.

Modernism is contemporary again.  But don’t worry.  There is still one or two lingering ugly items in an otherwise delicious turn of 08 ephemera.

The 1946 Kaufmann Desert House in Palm Springs was designed by Richard Neutra.  As for dealing with the desert as paradise, well, that’s for another day.

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Posted on March 4, 2008
Filed Under Deserts, Fasion, Pools | 3 Comments


3 Responses to “J.Crew Spring in a Modernist Neutra Setting”

  1. Local SEO Guide on March 5th, 2008 12:02 pm

    I just saw this in the mail yesterday an I can say that this was the most time I have ever spent with a J. Crew catalog. A little footnote for your readers. A friend of mine’s bro owns the Kaufman house and told us that it was previously owned by Barry Manilow who painted it entirely in pink. The new owner’s restored it to its current fabulousness.

  2. Cody on March 5th, 2008 12:14 pm

    They’ve done a fantastic job with the restoration. It was a great choice for J.Crew to go with it.

  3. ‘Paradise’ Ana Serrano ~ iTunes Single of the Week : Rapidsea on March 5th, 2008 9:42 pm

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