Neuf Box uses an out-of-place beautiful blond on a horse on the beach ~ for laughs

This week, AdForum’s Top 5 ads of the week features two French commercials in a series of beach houses (available here dubbed in English for a limited time without a subscription).  The ads mock the beautiful, the blond(e), and the beach in an attempt to shutter away the cliche.  Here’s one with subtitles:

 

The ads make you laugh, and they get their point across.  But making fun of a cliche is barely more original than where we started.  It’s virtually indistinguishable from Ana Nicole’s Trim Spa image.

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Posted on March 14, 2008
Filed Under Advertising, Beaches, Commercials, Technology | Leave a Comment

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