Volvic ~ what exactly is this ‘Volcanicity’?
In early March, AdForum had a Focus section on "Birds." That’s a prime topic in which to find a paradise-inspired landscape. I found one in this featured Volvic ad from 2007:
There are so many weird cross-cultural and trans-landscape things happening in this video. Whether you’re talking about "your birds" (which are actually dinosaurs, but still [...]
Corona takes on Guinness with a little lime origami
Corona has a little St. Patty’s day ad out in which a mystery hand reaches in and grabs the lime from the top of the bottle by the beach and returns a few seconds later having morphed the citrus wedge into a four-leaf clover. Watch out Guinness. Paradise is coming for you:
Meanwhile, Guinness is trying [...]
Neuf Box uses an out-of-place beautiful blond on a horse on the beach ~ for laughs
This week, AdForum’s Top 5 ads of the week features two French commercials in a series of beach houses (available here dubbed in English for a limited time without a subscription). The ads mock the beautiful, the blond(e), and the beach in an attempt to shutter away the cliche. Here’s one with subtitles:
The ads make [...]
Obama was born in Hawai’i ~ which a few argue was/is not part of the United States
According to The Honolulu Advertiser, a handful of people are arguing that Barack Obama, who was born in 1961 (three years after Hawai’i became a state), was not born in the United States.
This argument is similar to the nonsense that a very small number of people are spreading about John McCain. Can we please move [...]
Recessions in paradise
Paradise might not care about blackout dates, but businesses there are not immune from heading for the red zone. Hence this map:
It’s from the USA Today article "How’s the economy in your hometown?"
I’ve been staring at it a lot and have begun to ponder to what extent paradise marketing had an effect on the [...]
workopolis vs. Phase 2 International ~ or ordinary job beach vs. sassy entrepreneurship bikini
Yahoo occasionally has really weird paradise ads. Here’s a new one from workopoplis and Yahoo Canada:
Can you think of a blander way to market your career site? Surely you’re something more than just a simple resume database? You seem to be marketing to women, so are you sure the things you show are what they’re [...]
South Park Imaginationland ~ the ideal of destructive creativity
People who create comedy from the worlds we live in are a good place to start when thinking about our ideas of ideal places. Enter the "new feature length DVD movie" called "South Park Imaginationland":
There are no weird palm trees, just architectural evidence in which Bavaria meets the Netherlands meets Yemen set in a [...]
Goomba lurking in Barlow Tyrie outdoor furniture
After seeing similar boring outdoor furniture posing in ads with all Seven Seas, your brain goes from seeing this:
To seeing Super Mario Bros. Goombas:
Right? Not to mention the Donald Trump wig he’s got on there:
Hilton Hotels ~ Paradise doesn’t worry about blackout dates
Hilton gives us a new perspective on the beach:
It’s like the aerial shots by photographer Vincent Laforet (go to Index > Perspectives > Aerials 2), minus the interesting people everywhere. Not that people are a huge part of interesting images or anything. I love the layering of the waves from the palm trees, through the [...]
‘Paradise’ Ana Serrano van Der Laan (Ana Laan) ~ iTunes Single of the Week
The iTunes free song of the week is called by "Paradise" Ana Serrano van der Laan. Here’s the album artwork displaying an apparent internal paradise she’s magically in:
It’s from her album called Chocolate and Roses. That picture looks like it’s somewhere in Arizona maybe (probably not Palm Springs).
The song "Paradise" itself deserves not a long [...]
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