workopolis vs. Phase 2 International ~ or ordinary job beach vs. sassy entrepreneurship bikini
Yahoo occasionally has really weird paradise ads. Here’s a new one from workopoplis and Yahoo Canada:
Can you think of a blander way to market your career site? Surely you’re something more than just a simple resume database? You seem to be marketing to women, so are you sure the things you show are what they’re really looking for?
The opposite of this Yahoo ad for employment-finding services, which also popped up today, is the nerd bikini ad for the IT business Phase 2 International, which rents out software and server space for entrepreneurs. Their line is "Now Anyone Can Be An I.T. Professional." They call their product "SaaS" (Software as a Service). The model you see below is animated to drop in so that you see her sass first and her nerdy glasses second:
As offensive as this ad might be to some people (nerds don’t always have tape on their glasses!), Phase 2 International knows their customer. She might even be the woman that took that Yahoo beach shot up there for her stock photo business.
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Posted on March 11, 2008
Filed Under Advertising, Beaches, Business and Commerce, Internet Advertising |
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