American Eagle soars in paradise

Perennial paradise clothing company American Eagle Outfitters is back at it for the summer season.  Their new background is filled with palm trees:

And the images for the clothes and accessories are full of paradise icons:

Adolescents are bombarded with so many of these images.  I won’t even get into the actual model profiles, but it looks [...]

Tax Day in the U.S.

If you’re still plugging away at your taxes, you might consider TurboTax if for no other reason than they give you this little "Retirement Distributions" icon:

Yet it still feels so far away.
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Crayola Crayon Color Names ~ Rain = Pain

In case you wanted more feeling from the images that are thrust in front of you and your kids every day, Crayola has taken steps to give it to you with its new color names.  Three of them are relevant here: Best Friends, Fun in the Sun, and Super Happy.  Here they are from their [...]

Starbucks’ new old mermaid logo out in force

Starbucks has decided to stick it to the man by bringing back their old logo.  It was an issue discussed here in September in the early days of their retro brand movement.
They may have given in by covering up her breasts with her hair, but they brought back the tails-at-her-ears, spread-siren pose.  The new Starbucks [...]

Fish taco

I went to Utah at the end of March, and paradise food seems to be all the rage there, at least in the number of restaurants that claim some connection to beachy and/or islandy love.
My favorites, of course, were the Mexican fast food joints.  For example, there is TacoTime, which is owned by Kahala Corp [...]

Economic(s) Research Associates ~ Surf Experience

Economics Research Associates "is an international consulting firm working primarily in real estate, entertainment and leisure, and land use policy and planning."  They are a competent and renowned firm.
For their website, they have a nice little transitional Flash opener on the website, which starts out with a guy standing on a surfboard with a gray [...]

Bridgestone ~ For drivers who want their cars to get washed up and stuck on the beach

The reflection concept in this ad is kind of interesting, but it leaves you scratching your head when you think about why you would want a nice Mercedes looking like it washed up on the beach without its tires.  If it’s either Bridgestone or nothing, don’t show a car with nothing.
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Jumping the fashion shark

Sorry for the post drought.  I am on the second of two trips and also remodeling a small 200-year-old house.  I have been collecting as much as ever, and more posts are on their way.
Luckily, my dear friend Kristin, as she lies in bed healing from surgery, dredged up one of the strangest fashion ads [...]