Tiffany & Co. Life Preserver ~ A Simple Way to Return to a Better Relationship

The latest Tiffany & Co. promotional email revealed a somewhat hidden visual message:

Return-to-Tiffany-Heart-with-Life-Saver-Clasp

In the clasp, you can see a life preserver, and the chain and heart have the look of an anchor. Could the message be that Tiffany jewelry is a great way to save your relationship? The life preserver seems to be holding up that anchor. Valentine’s day has really become a commercial drag.

Tiffany has long had a connection to the sea and paradise: example 1 and example 2.

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Posted on February 9, 2010
Filed Under Advertising, Jewels, Sea and Oceans | Leave a Comment

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