Xerox Phaser 8860 ~ believe in pearlescent full-scuba-spectrum color

Xerox is actively marketing their solid-ink printers through direct mail. I received a brochure with this oyster on the cover, which was obviously professionally printed:   Inside the envelope was also this actual half-letter-sized print sample: I went to the website to see if they were using a similar underwater world to push the products, […]

CSX Freight Train Ads ~ from Baltimore to the Beach on a Single Gallon of Fuel

The CSX freight map web ad has been around for a while now. The animation starts in Baltimore and draws your eye along the freight line all the way up the eastern seaboard to Boston. It’s hard not to watch where it’s taking you. The approach is a compelling way to illustrate just how efficient […]

The most unsustainable best job in the world

With fewer entries at the 56th Cannes Lions International Advertising Festival this year, one seemingly successful campaign is continuing to garner more attention even after its big push earlier this year: The Best Job in the World by Tourism Queensland.  It just won two major Grand Prix awards at Cannes.  However, is it too early […]

Southwest Airlines Additional Charge for Air

This commercial from Southwest has been waiting for its place on the blog for a while.  It portrays a scuba diver with his instructor who engage in an uncomfortable conversation about tank air being a $35 upgrade:   Okay, it’s funny (even though you can’t talk when you’re down there).  The only issue is whether […]

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