Bridgestone ~ For drivers who want their cars to get washed up and stuck on the beach

The reflection concept in this ad is kind of interesting, but it leaves you scratching your head when you think about why you would want a nice Mercedes looking like it washed up on the beach without its tires.  If it’s either Bridgestone or nothing, don’t show a car with nothing.

Volvic ~ what exactly is this ‘Volcanicity’?

In early March, AdForum had a Focus section on "Birds."  That’s a prime topic in which to find a paradise-inspired landscape.  I found one in this featured Volvic ad from 2007: There are so many weird cross-cultural and trans-landscape things happening in this video.  Whether you’re talking about "your birds" (which are actually dinosaurs, but [...]

Neuf Box uses an out-of-place beautiful blond on a horse on the beach ~ for laughs

This week, AdForum’s Top 5 ads of the week features two French commercials in a series of beach houses (available here dubbed in English for a limited time without a subscription).  The ads mock the beautiful, the blond(e), and the beach in an attempt to shutter away the cliche.  Here’s one with subtitles:   The [...]

Harvard Business School 2 + 2 ~ Summer = Beach

The Harvard Business School has launched a new program called “HBS 2+2″ in which undergraduates in their third year apply for admission into the two-year MBA program. The students must first work for two years prior to making their way to the Boston campus. You may have already seen this ad with the repetitive Crimson [...]

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