Honda wants you to rejoice with the van gods and just to respect their van
Last year, this ad from Honda appeared in the July issue of Real Simple magazine:
It was meant to appeal to women with families, but I wondered if they had kind of missed their market a bit. They were even afraid to use the words "Van Gods" without the caps and without the quotation marks. Were [...]
Sony Playstation 3 ~ Universe of Entertainment
One of AdForum’s Top 5 ads this week is for the Sony Playstation 3. It is black-and-white industry with cuts to color game scenes. It starts out with this weird wheel of widgets, and they zoom on on these flowers on top that bloom and zoom into the stamen and pistil, which are actually a [...]
Wells Fargo ~ a desk drawer full of beach
If you live out West, you may have seen this Wells Fargo commercial where a woman in her office escapes a crazy day by opening up her desk drawer to find her own little beach:
The ad is fun and creative in the ways that they use the objects that they do — most notably the [...]
Academy of Dreams ~ A good Zune commercial!
Still hunting for a good Zune ad after this post and this post, I finally found one. And it only has one tropical island in it:
We will let them get away with using The Shins album on the Zune, which contains palm-tree parasites on mega-microorganisms:
It’s called Academy of Dreams, and you can watch it below. [...]
Zune mistakes itself for an iPod Touch
After the last Zune review, I set out to explore the possibility that maybe in Microsoft’s overall campaign they actually put together some really compelling ways of selling the Zune. What I found instead was a commercial called "Ballad of TIna Pink" (or possibly "Welcome to the Social" if you go by the Zune website) [...]
CVS happy-place, caregiver ad that Bob Garfield says "makes you want to puke"
Bob Garfield, blogger/critic at Advertising Age, really hates the new CVS ad with this happy little scene in it:
He says of it, "…how often it is that you see a TV commercial that makes you want to puke? Well done, CVS. … You want your customers to love you. Alas, flattery will get you nowhere, [...]
Chase cash freedom or merchandise ~ your pick
Chase has their "Freedom" credit card that they’ve been advertising for quite a while now. Its benefits are that it allows you to switch your points back and forth among different options, like cash and travel. Their advertising campaign pulls together some cliche images but with slightly more interesting visual twists than you would expect [...]
Southwest loves freedom so much that it wants to channel you into twenty different seat corrals
Southwest is advertising their (new?) no-seat-assignment as a feature of “freedom.” Fans of Southwest Airlines are happy with their new seating process apparently. You now have a seating zone on your boarding pass that also includes a breakdown of zones within that zone. So now you don’t have to wait in zone A [...]
ING Direct’s Adventures on The Road to Happiness
You may have seen, but probably don’t really remember, the new series of commercials from the banking company ING Direct called "Adventures on The Road to Happiness." Basically, a guy in an orange convertible drives around and keeps people from spending their money because they can be happier if their money is kept in a [...]
NBC’s online-only drama "Coastal Dreams" ~ more maxipads than you’ll ever see on actual TV
Today a new word has joined us here on earth: “padvertisement” (with the British pronunciation of course). It means “an advertisement for a product using video as the medium along with a badly disguised aura of entertainment.” NBC and Stayfree maxipads helped spawn this one with their new online-only show “Coastal Dreams.”
Being a [...]
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