Harley Davidson Women’s Ride 2008 ~ Daytona

Harley Davidson sent out this promotional email today, available here:

The motorcycle, and Harley Davidson in particular, is the ultimate American escape medium.  Even though South Dakota and Wisconsin are great places to ride, Daytona has long held a special place in riders’ hearts.  Maybe it’s the palm trees and huge beach.
Everyone seems to have [...]

Captain John Mayer off to the Caribbean ~ are you going to be on board his Mayercraft Carrier

I was watching Best Week Ever on VH1.com this weekend, and this commercial popped up for the John Mayer Mayercraft Sweepstakes:

What’s interesting is that you they are really pushing this as a leisure cruise to the Caribbean, but if you go to the website mayercraft.vh1.com, it feels more like you’re enlisting in the [...]

Medicine marketers ~ apply directly to the brain

People are surprised that HeadOn is selling EXTREMELY WELL (up 234% according to this temporarily-available article) in spite of its annoying “Apply directly to the forehead” commercials. The company did soften, and multiply in chorus, the voices on the repetitive tag line, but the ad still seems to work. Why?

Escape by Clicking ~ American Airlines “Click It To Paradise”

American Airlines has the unfortunate position of hosting the first sweepstakes I get to bash. These contests are everywhere. It’s bad enough that the airlines constantly use island beaches and palm trees to sell their services, but then to add a tropical paradise contest on top of it all puts them into the basket of [...]

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