Medicine marketers ~ apply directly to the brain
People are surprised that HeadOn is selling EXTREMELY WELL (up 234% according to this temporarily-available article) in spite of its annoying “Apply directly to the forehead” commercials. The company did soften, and multiply in chorus, the voices on the repetitive tag line, but the ad still seems to work. Why?
Escape by Clicking ~ American Airlines “Click It To Paradise”
American Airlines has the unfortunate position of hosting the first sweepstakes I get to bash. These contests are everywhere. It’s bad enough that the airlines constantly use island beaches and palm trees to sell their services, but then to add a tropical paradise contest on top of it all puts them into the basket of [...]
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