Acuvue lets you snorkel the Great Barrier Reef

Acuvue Oasys is a moisture-giving contact lens that purportedly allows you to venture places that other contacts cannot take you, like snorkeling the Great Barrier Reef in Australia: This ad had other places including the wilds of Africa, but this image was the main one.

Sunscreen killing off coral ~ 10% of reefs in danger

A few years ago, while on a scuba-diving trip to the Red Sea, I looked at a friend of mine who was sunbathing and told her that you could make a killing promoting "Coral-Safe Sunblock."  She freaked at me because she wasn’t wearing any.  Then she suddenly realized that no such product existed.  I looked […]

Corelle dinnerware ~ the harshest paradisiacal conditions

This ad has nothing to do with the product: Yes, it’s Corelle glass dinnerware.  And it looks like it was discarded into the great floating trash abyss in the Pacific.  And does anybody really think of this type of underwater coral/fish scene as "the harshest conditions"? This one came from the January/February issue of Elle […]

Humans are to blame for coral reef degradation

According to AFP and a study released on January 9, 2008, the degradation and destruction of the coral reefs is caused by human settlements, including coastal development and agricultural. The full article on coral reef degradation is available here.

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