Acuvue lets you snorkel the Great Barrier Reef

Acuvue Oasys is a moisture-giving contact lens that purportedly allows you to venture places that other contacts cannot take you, like snorkeling the Great Barrier Reef in Australia:

This ad had other places including the wilds of Africa, but this image was the main one.
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Sunscreen killing off coral ~ 10% of reefs in danger

A few years ago, while on a scuba-diving trip to the Red Sea, I looked at a friend of mine who was sunbathing and told her that you could make a killing promoting "Coral-Safe Sunblock."  She freaked at me because she wasn’t wearing any.  Then she suddenly realized that no such product existed.  I looked [...]

Fortune 100 Best Companies to Work For

Fortune has spiced up this year’s "The 100 Best Companies to Work For" with lots of escape and scuba.  Even the start of the article on page 61 of the February 4, 2008, issue opens with a profile of, well, not the number one company (Google) but instead with number 88!  Woo hoo!!  Number 88, [...]

Corelle dinnerware ~ the harshest paradisiacal conditions

This ad has nothing to do with the product:

Yes, it’s Corelle glass dinnerware.  And it looks like it was discarded into the great floating trash abyss in the Pacific.  And does anybody really think of this type of underwater coral/fish scene as "the harshest conditions"?
This one came from the January/February issue of Elle Decor page [...]

Blumarea Dive School ~ Water-Loving Cat

Today is a busy day, so I leave you with an amazing award-winning ad that needs no commentary:

It’s for a dive school in Rome.  The ad, by JWT, was translated from the Italian as "We’ll make you love water."  More details on the ad can be seen here.  You can also visit Blumarea’s homepage here [...]

Navy Diver Destiny

The Navy is your destiny and it’s coming your way according to this recruitment brochure:

This is not one of the Navy’s better recruitment materials.  The diver looks more dorky than enlightened by destiny.
If you were to compare these with other, the bomb sniffing dog ad was better, and the Navy Seals beach ad beats them [...]

Cookies for Santa

This ad is from 2oo6, and it’s one of the best print ads related to the Rapidsea cause.  It’s an Oreo cookie wearing a snorkel:

Some readers might be surprised at the statement that it’s great.  After all, what does a cookie have to do with snorkeling?  You might even picture a nice beach.
But there [...]

Upstate New York ~ “A Diver’s Paradise” according to MSNBC

If you’re looking for some freshwater diving, head to upstate New York accoring to MSNBC. They’re proposing some “diving trails” there too to promote the “wreck, shoal, drift, deep, and historical diving.”
I have been working for several years on promoting land-based trails, and this diving trail idea helps expand my thoughts on [...]