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	<title>Rapidsea &#187; Diving</title>
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	<description>Dissecting everyday images of escape and paradise.</description>
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		<item>
		<title>Accenture Risk Management Diver</title>
		<link>http://blog.rapidsea.com/2010/02/accenture-risk-management-diver/</link>
		<comments>http://blog.rapidsea.com/2010/02/accenture-risk-management-diver/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 00:25:05 +0000</pubDate>
		<dc:creator>Cody</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business and Commerce]]></category>
		<category><![CDATA[Diving]]></category>
		<category><![CDATA[Fish]]></category>

		<guid isPermaLink="false">http://blog.rapidsea.com/2010/02/accenture-risk-management-diver/</guid>
		<description><![CDATA[I was looking through the Accenture brochure on “Finance &#38; Performance: Management Services,” and I couldn’t help but comment on this particular image from their Risk Management Practice: First off, it almost looks like the woman is not underwater at all, as if she were standing next to a reflective tank. The quality, clarity, and [...]]]></description>
		<wfw:commentRss>http://blog.rapidsea.com/2010/02/accenture-risk-management-diver/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Accenture Dumps Golfing Tiger for Surfing Elephant</title>
		<link>http://blog.rapidsea.com/2010/02/accenture-dumps-golfing-tiger-for-surfing-elephant/</link>
		<comments>http://blog.rapidsea.com/2010/02/accenture-dumps-golfing-tiger-for-surfing-elephant/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 18:38:39 +0000</pubDate>
		<dc:creator>Cody</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Automobiles]]></category>
		<category><![CDATA[Business and Commerce]]></category>
		<category><![CDATA[Cultural Symbols]]></category>
		<category><![CDATA[Diving]]></category>
		<category><![CDATA[Fish]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Sailboats]]></category>
		<category><![CDATA[Sea and Oceans]]></category>
		<category><![CDATA[Sharks]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.rapidsea.com/2010/02/accenture-dumps-golfing-tiger-for-surfing-elephant/</guid>
		<description><![CDATA[If you Google “dumps Tiger,” half of the front page listings deal with the Accenture corporation. They officially cut ties with him in December 2009, giving a crisp send off in this press release (emphasis added): Accenture Sponsorship Update NEW YORK; Dec. 13, 2009 – Accenture (NYSE: ACN) today announced that it will not continue [...]]]></description>
		<wfw:commentRss>http://blog.rapidsea.com/2010/02/accenture-dumps-golfing-tiger-for-surfing-elephant/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Southwest Airlines Additional Charge for Air</title>
		<link>http://blog.rapidsea.com/2009/04/southwest-airlines-additional-charge-for-air/</link>
		<comments>http://blog.rapidsea.com/2009/04/southwest-airlines-additional-charge-for-air/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 23:12:53 +0000</pubDate>
		<dc:creator>Cody</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Diving]]></category>
		<category><![CDATA[Medium to Paradise]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://blog.rapidsea.com/2009/04/southwest-airlines-additional-charge-for-air/</guid>
		<description><![CDATA[This commercial from Southwest has been waiting for its place on the blog for a while.&#160; It portrays a scuba diver with his instructor who engage in an uncomfortable conversation about tank air being a $35 upgrade: &#160; Okay, it’s funny (even though you can’t talk when you’re down there).&#160; The only issue is whether [...]]]></description>
		<wfw:commentRss>http://blog.rapidsea.com/2009/04/southwest-airlines-additional-charge-for-air/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Acuvue lets you snorkel the Great Barrier Reef</title>
		<link>http://blog.rapidsea.com/2008/02/acuvue-lets-you-snorkel-the-great-barrier-reef/</link>
		<comments>http://blog.rapidsea.com/2008/02/acuvue-lets-you-snorkel-the-great-barrier-reef/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 06:06:35 +0000</pubDate>
		<dc:creator>Cody</dc:creator>
				<category><![CDATA[Coral]]></category>
		<category><![CDATA[Diving]]></category>
		<category><![CDATA[Oasis]]></category>
		<category><![CDATA[Pharmaceuticals]]></category>

		<guid isPermaLink="false">http://blog.rapidsea.com/2008/02/acuvue-lets-you-snorkel-the-great-barrier-reef/</guid>
		<description><![CDATA[Acuvue Oasys is a moisture-giving contact lens that purportedly allows you to venture places that other contacts cannot take you, like snorkeling the Great Barrier Reef in Australia: This ad had other places including the wilds of Africa, but this image was the main one.]]></description>
		<wfw:commentRss>http://blog.rapidsea.com/2008/02/acuvue-lets-you-snorkel-the-great-barrier-reef/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sunscreen killing off coral ~ 10% of reefs in danger</title>
		<link>http://blog.rapidsea.com/2008/01/sunscreen-killing-off-coral-10-of-reefs-in-danger/</link>
		<comments>http://blog.rapidsea.com/2008/01/sunscreen-killing-off-coral-10-of-reefs-in-danger/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 20:05:15 +0000</pubDate>
		<dc:creator>Cody</dc:creator>
				<category><![CDATA[Coral]]></category>
		<category><![CDATA[Diving]]></category>
		<category><![CDATA[Pharmaceuticals]]></category>

		<guid isPermaLink="false">http://blog.rapidsea.com/2008/01/sunscreen-killing-off-coral-10-of-reefs-in-danger/</guid>
		<description><![CDATA[A few years ago, while on a scuba-diving trip to the Red Sea, I looked at a friend of mine who was sunbathing and told her that you could make a killing promoting &#34;Coral-Safe Sunblock.&#34;&#160; She freaked at me because she wasn&#8217;t wearing any.&#160; Then she suddenly realized that no such product existed.&#160; I looked [...]]]></description>
		<wfw:commentRss>http://blog.rapidsea.com/2008/01/sunscreen-killing-off-coral-10-of-reefs-in-danger/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Fortune 100 Best Companies to Work For</title>
		<link>http://blog.rapidsea.com/2008/01/fortune-100-best-companies-to-work-for/</link>
		<comments>http://blog.rapidsea.com/2008/01/fortune-100-best-companies-to-work-for/#comments</comments>
		<pubDate>Sun, 27 Jan 2008 22:59:52 +0000</pubDate>
		<dc:creator>Cody</dc:creator>
				<category><![CDATA[Business and Commerce]]></category>
		<category><![CDATA[Diving]]></category>
		<category><![CDATA[Islands]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Pools]]></category>

		<guid isPermaLink="false">http://blog.rapidsea.com/2008/01/fortune-100-best-companies-to-work-for/</guid>
		<description><![CDATA[Fortune has spiced up this year&#8217;s &#34;The 100 Best Companies to Work For&#34; with lots of escape and scuba.&#160; Even the start of the article on page 61 of the February 4, 2008, issue opens with a profile of, well, not the number one company (Google) but instead with number 88!&#160; Woo hoo!!&#160; Number 88, [...]]]></description>
		<wfw:commentRss>http://blog.rapidsea.com/2008/01/fortune-100-best-companies-to-work-for/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Corelle dinnerware ~ the harshest paradisiacal conditions</title>
		<link>http://blog.rapidsea.com/2008/01/corelle-dinnerware-the-harshest-paradisiacal-conditions/</link>
		<comments>http://blog.rapidsea.com/2008/01/corelle-dinnerware-the-harshest-paradisiacal-conditions/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 09:06:25 +0000</pubDate>
		<dc:creator>Cody</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Coral]]></category>
		<category><![CDATA[Diving]]></category>
		<category><![CDATA[Fish]]></category>
		<category><![CDATA[Household Goods]]></category>

		<guid isPermaLink="false">http://blog.rapidsea.com/2008/01/corelle-dinnerware-the-harshest-paradisiacal-conditions/</guid>
		<description><![CDATA[This ad has nothing to do with the product: Yes, it&#8217;s Corelle glass dinnerware.&#160; And it looks like it was discarded into the great floating trash abyss in the Pacific.&#160; And does anybody really think of this type of underwater coral/fish scene as &#34;the harshest conditions&#34;? This one came from the January/February issue of Elle [...]]]></description>
		<wfw:commentRss>http://blog.rapidsea.com/2008/01/corelle-dinnerware-the-harshest-paradisiacal-conditions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Blumarea Dive School ~ Water-Loving Cat</title>
		<link>http://blog.rapidsea.com/2007/12/blumarea-dive-school-water-loving-cat/</link>
		<comments>http://blog.rapidsea.com/2007/12/blumarea-dive-school-water-loving-cat/#comments</comments>
		<pubDate>Fri, 21 Dec 2007 15:09:58 +0000</pubDate>
		<dc:creator>Cody</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Animals and Pets]]></category>
		<category><![CDATA[Diving]]></category>

		<guid isPermaLink="false">http://blog.rapidsea.com/2007/12/blumarea-dive-school-water-loving-cat/</guid>
		<description><![CDATA[Today is a busy day, so I leave you with an amazing award-winning ad that needs no commentary: It&#8217;s for a dive school in Rome.&#160; The ad, by JWT, was translated from the Italian as &#34;We&#8217;ll make you love water.&#34;&#160; More details on the ad can be seen here.&#160; You can also visit Blumarea&#8217;s homepage [...]]]></description>
		<wfw:commentRss>http://blog.rapidsea.com/2007/12/blumarea-dive-school-water-loving-cat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Navy Diver Destiny</title>
		<link>http://blog.rapidsea.com/2007/12/navy-diver-destiny/</link>
		<comments>http://blog.rapidsea.com/2007/12/navy-diver-destiny/#comments</comments>
		<pubDate>Fri, 21 Dec 2007 04:08:38 +0000</pubDate>
		<dc:creator>Cody</dc:creator>
				<category><![CDATA[Diving]]></category>
		<category><![CDATA[Military]]></category>

		<guid isPermaLink="false">http://blog.rapidsea.com/2007/12/navy-diver-destiny/</guid>
		<description><![CDATA[The Navy is your destiny and it&#8217;s coming your way according to this recruitment brochure: This is not one of the Navy&#8217;s better recruitment materials.&#160; The diver looks more dorky than enlightened by destiny. If you were to compare these with other, the bomb sniffing dog ad was better, and the Navy Seals beach ad [...]]]></description>
		<wfw:commentRss>http://blog.rapidsea.com/2007/12/navy-diver-destiny/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cookies for Santa</title>
		<link>http://blog.rapidsea.com/2007/12/cookies-for-santa/</link>
		<comments>http://blog.rapidsea.com/2007/12/cookies-for-santa/#comments</comments>
		<pubDate>Sat, 15 Dec 2007 23:56:46 +0000</pubDate>
		<dc:creator>Cody</dc:creator>
				<category><![CDATA[Diving]]></category>
		<category><![CDATA[Food and Drink]]></category>

		<guid isPermaLink="false">http://blog.rapidsea.com/2007/12/cookies-for-santa/</guid>
		<description><![CDATA[This ad is from 2oo6, and it&#8217;s one of the best print ads related to the Rapidsea cause.&#160; It&#8217;s an Oreo cookie wearing a snorkel: Some readers might be surprised at the statement that it&#8217;s great.&#160; After all, what does a cookie have to do with snorkeling?&#160; You might even picture a nice beach. But [...]]]></description>
		<wfw:commentRss>http://blog.rapidsea.com/2007/12/cookies-for-santa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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