Sunscreen killing off coral ~ 10% of reefs in danger

A few years ago, while on a scuba-diving trip to the Red Sea, I looked at a friend of mine who was sunbathing and told her that you could make a killing promoting "Coral-Safe Sunblock."  She freaked at me because she wasn’t wearing any.  Then she suddenly realized that no such product existed.  I looked […]

Fortune 100 Best Companies to Work For

Fortune has spiced up this year’s "The 100 Best Companies to Work For" with lots of escape and scuba.  Even the start of the article on page 61 of the February 4, 2008, issue opens with a profile of, well, not the number one company (Google) but instead with number 88!  Woo hoo!!  Number 88, […]

Corelle dinnerware ~ the harshest paradisiacal conditions

This ad has nothing to do with the product: Yes, it’s Corelle glass dinnerware.  And it looks like it was discarded into the great floating trash abyss in the Pacific.  And does anybody really think of this type of underwater coral/fish scene as "the harshest conditions"? This one came from the January/February issue of Elle […]

Blumarea Dive School ~ Water-Loving Cat

Today is a busy day, so I leave you with an amazing award-winning ad that needs no commentary: It’s for a dive school in Rome.  The ad, by JWT, was translated from the Italian as "We’ll make you love water."  More details on the ad can be seen here.  You can also visit Blumarea’s homepage […]

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