Perry Ellis ~ like Tommy Hilfiger without the trash
Talk about near blatant advertising rip off. Perry Ellis has a whole series of moody beach scenes similar to the Tommy Hilfiger ads from several months ago. I assume that since these are just popping up now at The New York Times that they were not produced prior to the Hilfiger ones. Click on the [...]
The S word ‘Swash’ ~ save water by stinking up a storm and spreading slime ~ gee, thanks Tide
Reduce, reuse, recycle, rewear? So, there’s a new branded word out that will certainly be more influential than "padvertising." The word is "Swash," and it’s a gift from Proctor & Gamble and their Tide brand, which is the Rapidsea detergent of choice (because the word "diurnal" instantly comes to your mind when doing laundry). Well, [...]
Authentic person ~ Dove’s commercial "Onslaught"
Dove has a new commercial out, this one for their Canadian market but relevant to all, with a little girl who is sitting quietly smiling, and then a barrage of images of beautiful women start flashing across the screen. Sometimes in writing here at Rapidsea, I don’t delve enough into how these images of beaches [...]
Meet Tom’s Jetsam
There’s a new set of Tommy Hilfiger ads that won’t go away. They are some moody fall beach scenes — not unlike the Women and Co. ad from an earlier post. Here’s one that has young college-entrance-exam takers everywhere in a tizzy:
“Flotsam” and “jetsam” are the two words that every person who has [...]
Tiffany sterling silver pearls and Frank Gehry "Fish" Necklace
Now that we have traveled from the realm of discount stores to luxury goods, Tiffany & Co. have sent out their latest irresistible bit of email bacn. Here it is:
Tiffany & Co. seem to be in tune with their inner ocean these days, as I started writing about in my Somerset post. This time they [...]
Harrod’s hires a live cobra snake to guard expensive shoes
So, in a nice little publicity stunt, Harrod’s of London has hired (which I think means rented in ‘Merican) a real live cobra to guard a pair of forbidden shoes worth $120,000. While several news outlets are carrying the AP story, none have done it as classily as Gizmodo, who have added a nice little COBRA [...]
“Ditch the grass skirt, grab your pineapple and leap into Paradise” with Cocksox
There is something special about learning history from the Internet. Today I learned a little bit about Tiki:
What exactly is a Tiki?
In Polynesian mythology ‘Tiki’ meant ‘first man’ (like Adam) that eventually came to mean any depiction of man, particularly the grotesque carvings found adorning traditional island homes and villages
A Tiki is also a [...]
Somerset ~ The Elegant Coast of England to Americans
The United States and United Kingdom share the same flee-to-the-sea spirit, and Somerset County in England is no stranger to being a source of coastal inspiration. The area is known in the States mostly by name, and its cachet is being spread more widely in the States.
In the past 24 hours, I have come across two [...]
Lacoste Elegance ~ Smells like urban paradise ~ and visually puey too
Visually, Lacoste has given us nothing with this image at their Elegance Free Sample Page. What does a literal urban island have to do with fragrance or elegance? And once you get past the Flash opener, why is their street sign menu floating in the middle of the ocean? Is this a global warming ad? [...]
Flip Flops ~ You Could Die
ABC News is reporting that flip flops can be bad for your feet. A quote for you:
“I was at the supermarket, and I slipped in my flip-flops on cottage cheese and really hurt myself,” said Tiffany Andreade of an embarrassing fall.
Very scary indeed. Be careful out there.
And no Crocs!
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