American Eagle soars in paradise

Perennial paradise clothing company American Eagle Outfitters is back at it for the summer season.  Their new background is filled with palm trees:

And the images for the clothes and accessories are full of paradise icons:

Adolescents are bombarded with so many of these images.  I won’t even get into the actual model profiles, but it looks [...]

Crayola Crayon Color Names ~ Rain = Pain

In case you wanted more feeling from the images that are thrust in front of you and your kids every day, Crayola has taken steps to give it to you with its new color names.  Three of them are relevant here: Best Friends, Fun in the Sun, and Super Happy.  Here they are from their [...]

Happy 50th Anniversary LEGO!

As kids’ toys go, I am a fan of LEGO.  Not only are the kits themselves creative, but they are also infinitely customizable for even more layers of imagination.  Their advertising is also typically pretty great.  For example, there’s the "Imagine" campaign:

 
And one of my top ten all-time favorite Rapidsea-ready ads, the LEGO submarine periscope:

Fantastic.  [...]

Harvard Magazine ~ Autism: ‘Probing the roots of a devastating disorder’

The January/February 2008 cover of Harvard Magazine (the Alumni Association’s magazine) has been sent out and has this sunset cover on the topic of autism:

It’s a mother and her son walking on what appears to be a beach at sunset.  They are disjointed by a lightning bolt and some strange puzzle pieces.  The image shows [...]

Depend on Grandma

In a follow up to the Depend on Grandpa post, we declare "Viva las undies!"  Grandma is back in action again thanks to the "best protection" available, and she’s taking a swing at the good life:

Since the last ad in which grandpa got carried away checking out the girls on the beach with his grandson, [...]

How not to package toys ~ Dora the Explorer Piñata

Go, Dora, the young explorer girl who teaches kids about travel, adventure, and problem solving.  Stop Wal-Mart and other retailers from displaying her in a prominent location in a plastic bag like a restrained and suffocating child:

Whether this toy was made in a humane environment or not, nothing says sweatshop like the image of a [...]

Lego Aqua Raiders

One of the great toy finds of the year is definitely the Lego Aqua Raiders sets.  Here’s one with an amazing Lego skeleton in the lower right-hand corner:

I wonder if it draws its inspiration from Pirates of the Caribbean on some level.  I’d like to think that Disney doesn’t dictate most toy evolutions.
The box set [...]

Depend on Grandpa

Certain ads require no comment…
…but don’t you wonder why grandpa has the little boy looking through the binoculars towards the beach?
SHARETHIS.addEntry({ title: “Depend on Grandpa”, url: “http://blog.rapidsea.com/2007/12/depend-on-grandpa/” });

BabyToupee.com

Pack your bags. You and your baby are finally going to Jamaica. Surely you were worried that his hair wasn’t growing fast enough for the dreads, but now Baby Toupee has you and your child’s head covered. The site is a must see.
SHARETHIS.addEntry({ title: “BabyToupee.com”, url: “http://blog.rapidsea.com/2007/12/babytoupeecom/” });

High School Haka Dance

15-yard penalty? It’s worth it do be able to dance like Maori warriors. It’s so important to one Texas high school team that they supposedly are willing to take a 15-yard penalty just for the chance to scare their opponents. I’m sure it works well. Here are some links:
CBS News (includes [...]

keep looking »