Northern Trust ~ sunscreen moustache
NASDAQ has a pool commercial featuring Northern Trust. The premise is that your wealth maturing can allow you to digress and have more fun next to your pool. See it here:
I think that it’s funny and playful, but it definitely falls into the overused imagery category. Is buying a pool what I’m supposed to do [...]
Mattel apologizes ~ and gets slapped some more
Following up on Frankenstein Barbie, Mattel is facing heat because it looked like they had gone to China to apologize to the government and manufacturers for recalling millions of toys and darkening the reputation of Chinese industry. Oops. Apparently they’re now saying they were apologizing to Chinese consumers, who also happen to be customers of [...]
Global warming cannot come soon enough to the kingdom of Island Princess Barbie
Barbie as the Island Princess was officially launched today. All I can say is that the effects of global warming cannot come soon enough to her island kingdom. Watch the clip, and you’ll know why I say this. It’s horrible.
Right?
High School Musical Pool Party
Kids today are bombarded with more images of paradise than ever before. The trend towards advertising everything to children with an ideal warm place—i.e., usually not home—got a pretty good start with Kool-Aid, but now they’re everywhere. You can’t walk past a kids’ clothing store in the mall without being drawn in to the surf [...]
The Frankenstein Bikini Approach ~ Saving Chinese-made brands
Visually, a common way of scaring people is to take a nice beach or ocean scene and totally bend our perceived perfection of the place. AdAge does that in the following article:
AdAge: “Brands Blind to China Crisis ~ Experts Slam Marketers for Sticking Their Heads in the Sand” by Mullman and Neff ~ August 20, [...]
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