The S word ‘Swash’ ~ save water by stinking up a storm and spreading slime ~ gee, thanks Tide

Reduce, reuse, recycle, rewear?  So, there’s a new branded word out that will certainly be more influential than "padvertising."  The word is "Swash," and it’s a gift from Proctor & Gamble and their Tide brand, which is the Rapidsea detergent of choice (because the word "diurnal" instantly comes to your mind when doing laundry).  Well, [...]

Hawaiian Breeze fan

Maybe the White Cat tropical inhaler isn’t available in your area.  That doesn’t mean you can’t get yourself a Hawaiian Breeze fan:

While some of the country cools off, there’s still some warmth to go around.  If you can’t find the one picture here, there always a round Hawaiian Breeze model fan here, or you can [...]

Benjamin Moore ~ declare that you are a tropical flower with their Aura paints

In one of this year’s Benjamin Moore paint brochures for their Aura paints, they portray images of flowers whose colors spill directly into paint:

They have employed a good bit of Photoshop talent to get this look just right.  So if home is a declaration of who you are, are you a tropical flower or more [...]

CVS happy-place, caregiver ad that Bob Garfield says "makes you want to puke"

Bob Garfield, blogger/critic at Advertising Age, really hates the new CVS ad with this happy little scene in it:
 
He says of it, "…how often it is that you see a TV commercial that makes you want to puke?  Well done, CVS. … You want your customers to love you. Alas, flattery will get you nowhere, [...]

Modern Cabana ~ great product, terrible name

A company called Modern Cabana, based in San Francisco, manufacturers little detached outdoor rooms for whatever purpose you can think up.  The concept is great, but their image and materials could probably be upgraded just a bit.  This is how they describe themselves on their website:
"Modern Cabana … provides its clients with designer, pre-fabricated accessory [...]

The All Mighty Detergent Dolphin

The Rapidsea sanctioned laundry detergents are, of course, Tide within the United States and Ariel ("Lion of God" in Hebrew, but more like the Disney mermaid for us) everywhere else, but All brand detergent has made a showing recently with this little high-powered bottle:

Notice the cute little dolphin that is supposed to mean that [...]

Lowe’s household goods ~ unexpected paradise in the desert

More and more, images of desert paradise are being pushed on us.  Much of it has stemmed from the push to get us to buy homes in Arizona.  This ad from Lowe’s appears to use an image from the Moab, Utah area for the landscape in the background.

The deserts of Utah have yet to [...]

Selling sleep ~ Do these mattresses float?

How can a company that sells $5,000+ mattresses really get away with having an ad like this one in Dwell’s November issue:

This ad is obviously supposed to mean that sleeping on this very expensive Hästens mattress is going to take you away to lakeside restfulness. Yawn. I’m falling asleep now without ever having [...]

Roomba® Vacuuming Robot & Lighthouse™ Review

After my post in August on the new 5th-generation (500 series) Roomba vacuum cleaning robots, I bought one to try out. So, I can now officially do a review. Two words: love it!
First off, the Roomba is almost perfect for our house. I’m vacuuming now as I type. How bad could that be? [...]

Meet Tom’s Jetsam

There’s a new set of Tommy Hilfiger ads that won’t go away. They are some moody fall beach scenes — not unlike the Women and Co. ad from an earlier post. Here’s one that has young college-entrance-exam takers everywhere in a tizzy:

“Flotsam” and “jetsam” are the two words that every person who has [...]

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