Hawai’i Superferry

The Hawai’i Superferry opened up on the 13th of December to some controversy over its environmental impact.  The ferry, which runs from Honolulu on Maui to Kahului in Maui, will allow people to take their vehicles with them from island to island.  Whether or not you agree that the ferry is a good addition to [...]

Delsey Helium Luggage

This advertisement is a lighted indoor airport billboard. It communicates immediately the notion that the luggage is light. The name “Helium” helps too. It’s not clear why there needs to be a happy meadow with a lone tree to help convey that message though.

New York Times: 53 Places to Go in 2008

The New York Times has put out an article on the top 53 places to visit this next year.  Don’t go to all of these places in one trip, you’ll be very tired.
Well, 29 of the 53, yes 55%, are islands, beaches, and/or faux-desert-paradise escapes.  That’s a fairly conservative counting too.
Surprise?

HP Mediasmart Home Server

Okay, you spend $2,000 to fly to Tahiti, and you feel so homesick that you have to beam your reruns of Martin and Gilmore Girls to your hotel room:

In other words, you can now escape from your escape by going home whenever you please.  Thanks HP Mediasmart Home Server for making this possible??
God forbid we [...]

When your ad blends into another

What happens when you decide to use paradise to sell your totally unrelated presentation stand product and then you end up being a picture pony for another ad, like this travel one?  Click to enlarge:

It’s kind of your own fault   Oops.

Spirit Airlines M.I.L.F. ~ Many Islands Low Fares

It looks like Spirit might have a viral winner on their hands. Bucking the normal airline trend of offering sweepstakes and rewards to tropical islands, they are just cutting deep deep deep into their island fares. See the blue M.I.L.F. still images here from their homepage:

The animation zooms out to show that she’s [...]

The Airbus A380 green campaign goes on ~ Telegraph says it’s not so green after all

First discussed in the Rapidsea "why does the Airbus A380 look like a dolphin?" post, Airbus’s environmental ads are still being pushed around for the super jumbo — yes, the one that can hold over 500 passengers.
The most recent ads that I have come across were on CNN International’s website.  They were the "Cleaner" island [...]

China Discover ~ an interesting Google ad

Most people don’t think of Google ads as being very beautiful, but check this one out:

I thought at first that it was an additional, and a little out of place, Pepsi ad on the page I was linking to at I Believe in Advertising when I was researching the Pepsi post.  Of course I had [...]

Boston Logan Intl. Airport’s Terminal B Airmall ~ Get your pet to the beach or just shop and dine

If you’re a staunch animal rights supporter, you may be appalled by this image:

But come on, despite the anthropomorphism and beach overkill, this dog is cute.  What’s strange is that this is a "Shop & Dine Guide," but spends two folds of the brochure talking about tips for traveling with your pet.
And even though they [...]

Rapidsea vocabulary exercise: ‘hoon’ and ‘pinniped’

First up, this article from Australia popped up yesterday: “Police on trail of beach hoons.”  I had no idea what a “hoon” was, but the context provided only a few hints.  Well, after a quick Google definition search extensive research to firm up the definition, “hoon” ends up meaning “a loud, obnoxious person.”  Anyway, the [...]

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